Sheehy Auto Stores was proud to once again sponsor the Ukrop’s Monument Avenue 10K, continuing a longstanding commitment to the Richmond community and one of the region’s most celebrated annual traditions.
Each year, the event brings together thousands of runners, walkers, volunteers, and spectators in a powerful display of community spirit, healthy living, and local pride. This year’s race was particularly memorable, setting a new participation record and marking another milestone in the event’s continued growth.
Connecting with Participants Before Race Day
The excitement began well before runners lined up at the starting line. In the days leading up to the event, the Sheehy team was on-site at the Health and Fitness Expo at Richmond Raceway, where nearly 23,000 participants visited to pick up race packets and prepare for race weekend.
Throughout the expo, team members connected with runners and walkers from across the region, distributing running-themed giveaways and sharing in the anticipation surrounding one of Richmond’s biggest community events. The opportunity to engage with participants face-to-face helped build excitement while reinforcing Sheehy’s connection to the communities we serve.
Celebrating Every Finish Line
When race day arrived, Sheehy team members were once again at the heart of the action, this time cheering participants on as they crossed the finish line.
One of the most rewarding parts of the day was celebrating alongside runners as they completed their 6.2-mile journey. Many participants stopped to share stories, express gratitude, and reflect on their accomplishments. We were especially honored to hear from customers who took the opportunity to tell us about their positive experiences with Sheehy dealerships and the relationships they have built with our teams over the years.
Those conversations serve as a powerful reminder of what matters most: earning trust, creating meaningful connections, and delivering exceptional experiences both inside and outside our dealerships.
Leading the Pack
As the official pace car sponsor of the event, Sheehy Auto Stores was proud to help kick off the race in a memorable way.
Leading runners along the course was the iconic Ford Bronco, serving as the event’s pace vehicle and helping set the tone for an exciting day ahead. The sponsorship provided a unique opportunity to showcase the Sheehy brand while actively participating in a community tradition that continues to inspire thousands each year.
A Record-Breaking Year for Richmond
The 2026 Ukrop’s Monument Avenue 10K welcomed nearly 27,000 runners and walkers, establishing a new participation record and marking the fifth consecutive year of growth for the event.
In addition to the signature 10K race, the weekend featured the popular Atlantic Union Bank Mini race for children, collegiate championship competitions, and countless moments of encouragement and celebration throughout Richmond’s historic Monument Avenue corridor.
Congratulations to overall winners Peter Borger and Carter Norbo, along with every runner, walker, volunteer, organizer, and supporter who contributed to the event’s success.
Supporting Community, Health, and Connection
At Sheehy Auto Stores, we believe in supporting the communities where we live and work. Events like the Ukrop’s Monument Avenue 10K bring people together, encourage healthy lifestyles, and create lasting memories that extend far beyond race day.
We are honored to be part of an event that continues to grow year after year and grateful for the opportunity to celebrate alongside the Richmond community. We look forward to continuing this tradition and helping create even more memorable moments in the years ahead.
